Formulations guided by science, not shortcuts.

Devender Gupta is a founding partner of Asmara Group, a global design-to-delivery platform that designs, sources and produces for lifestyle and fashion brands. Since 2004 he has helped build it into a partner to more than 120 brands across over a dozen countries.

He also founded Shopperr, a B2B commerce and cross-border procurement platform connecting businesses with hundreds of suppliers. Before Asmara, he spent seven years as Country Manager for Newtimes Group across Sri Lanka and India.

A graduate of the National Institute of Fashion Technology, he has spent three decades building supply chains that deliver consistent quality at scale.

He is an investor in Clockwork, and brings a builder's view of how a young brand makes things well, and keeps making them well as it grows.

Short version: Founding Partner, Asmara Group, and foun

Patanjali (Patu) Keswani founded Lemon Tree Hotels in 2002 and opened its first hotel, with 49 rooms, in Gurugram in 2004. He has since built it into one of India's largest mid-market hotel companies, and is its Executive Chairman.

Before Lemon Tree, he spent 17 years with the Tata Group, rising to Senior Vice President and Chief Operating Officer of Taj Hotels, and worked with A.T. Kearney as a Director in New Delhi.

He holds a degree in electrical engineering from IIT Delhi and a management degree from IIM Calcutta, and has received the Distinguished Alumni Award from both. Under his leadership, Lemon Tree has been recognised with National Awards for its employment of people with disabilities.

On the Clockwork Advisory Board, he brings the experience of building a consumer brand in India from a single property to national scale.

Rajeev Bakshi has spent more than four decades building food and consumer businesses in India. He is a former Chairman of PepsiCo India and former Managing Director of Metro Cash & Carry India, and earlier worked with Cadbury.

He is Chairman and an Independent Director of Dalmia Bharat Sugar and Industries, and sits on the board of Mother Dairy Fruit & Vegetable. He previously served on the board of Cummins India for over two decades and chaired Raymond Consumer Care.

An economics graduate of St. Stephen's College, Delhi, with an MBA from IIM Bangalore, he received the institute's Distinguished Alumni Award in 2014.

On the Clockwork Advisory Board, he brings the view of someone who has taken consumer brands from a single product to national scale.

Dr. Ashish Kakar is a prosthodontist and implantologist with more than three decades in clinical practice. He is Senior Consultant, Prosthodontics and Implantology, at Indraprastha Apollo Hospital, New Delhi, and runs his own practice in Delhi.

He trained at Maulana Azad Medical College, University of Delhi, and completed an M.Sc. in Prosthetic Dentistry at the Eastman Dental Institute, London, followed by specialist training in prosthodontics. He is a Fellow and Diplomate of the International Congress of Oral Implantology, and a Fellow of the International College of Dentists.

His work spans implants, restorative and cosmetic dentistry, and laser dentistry. He is a founder member of the Indian Academy of Osseointegration and founder president of the Academy of Oral Implantology.

On the Clockwork Advisory Board, he brings a clinician's view of what a daily toothpaste should and shouldn't promise.

Dr. Apurva Chamaria is Chief Business Officer at Nucleus Software, where he leads the global business across sales, marketing, partnerships and M&A.

He was previously Global Head of Venture Capital and Startup Partnerships at Google, SVP and Chief of Staff to the CEO at Tech Mahindra, Chief Revenue Officer at RateGain, and Head of Marketing at HCLTech. He co-chaired the Startup20 engagement group during India's G20 presidency in 2023.

An angel investor in more than 150 companies, he sits on SIDBI Venture Capital's venture debt investment committee and the board of AVG Logistics, and is a charter member of TiE Delhi-NCR. He is the author of Master Growth Hacking, published by Penguin Random House.

On the Clockwork Advisory Board, he brings a growth operator's view of how a young brand earns trust and scales.

Dr. Rishi Manan is Professor and Head of the Department of Conservative Dentistry and Endodontics at the Institute of Dental Studies and Technologies, Modinagar, where he teaches and guides postgraduate research.

He completed his BDS at KLE Institute of Dental Sciences, Belgaum, and his MDS in Conservative Dentistry and Endodontics at the Institute of Technology and Sciences, Uttar Pradesh. He has more than a decade of teaching experience.

His published research is on restorative and endodontic materials: how composites are finished and reinforced, how root-end filling materials seal, and how treated teeth hold up. He has chaired scientific sessions at national conferences, including the 27th Indian Endodontic Society National Conference.

On the Clockwork Advisory Board, he brings a restorative dentist's understanding of enamel and dentine to how we evaluate ingredients.

Atul Modi has led Prevest DenPro as Managing Director since 2000, growing it from a small Jammu workshop with a handful of products into one of India's leading manufacturers and exporters of dental consumables. Today Prevest supplies dental professionals in more than 80 countries with composites, glass ionomers, bonding agents, endodontic materials and more, and its team has grown to over 200 people. For Clockwork, he brings a manufacturer's discipline: he knows what it takes to make a dental material consistent, compliant and trusted by clinicians, batch after batch. He studied at Maulana Azad National Institute of Technology (MANIT), Bhopal.

Nitin Joshi is Chief Executive Officer of Madhur Pharma & Research Laboratories, a Bangalore-based manufacturer of personal wellness, cosmetic and health products founded in 1986, with roots in a family Ayurvedic enterprise that goes back half a century.

Madhur Pharma develops and manufactures products for brands across India, taking them from formulation and product development through to full-scale production.

On the Clockwork Advisory Board, he brings a manufacturer's perspective on what it takes to make a formulation consistently well, batch after batch.

In every decision about what goes into the tube, one chair stays empty. It belongs to the person who brushes with it.