| Clockwork Rituals | Typical nHAp Toothpaste | Regular Toothpaste | |
|---|---|---|---|
| Active ingredient | 10% nanoXIM·CarePaste | nHAp source & quality withheld | Fluoride |
| Particle specification | Rod-shaped, <100 nm | Varies / not disclosed | N/A |
| Total ingredients | 9 | 12–20+ | 15–25+ |
| SLS | ✗ None | Sometimes | Usually yes |
| Fluoride | ✗ None | Sometimes | Yes |
| EU safety review | SCCS reviewed | Varies | Varies |
Yes, we use a small amount of carrageenan as a natural thickener. Carrageenan is a seaweed-derived ingredient widely used in food and oral care. The type used in toothpaste (iota-carrageenan) has been reviewed by regulatory bodies globally and is considered safe for oral-care use. It is not swallowed in meaningful quantities during normal brushing.
The single biggest cost is the nano-hydroxyapatite itself. We source nanoXIM·CarePaste from Fluidinova (Portugal), whose continuous hydrothermal process produces consistently rod-shaped particles under 100 nm — a specification most suppliers cannot match. The raw material, REACH registration, and quality control behind that spec cost significantly more than commodity ingredients. We also keep the formula to just 9 ingredients, which means no cheap fillers to bring the unit cost down.
Nano-hydroxyapatite is a calcium phosphate — the same mineral your teeth are made of — so incidental swallowing during brushing is not a concern in the way fluoride ingestion can be. That said, we recommend adult supervision for children under six, and using a pea-sized amount, as with any toothpaste.
Your enamel loses minerals (demineralises) throughout the day when acids from food and bacteria dissolve its surface. Remineralisation is the natural repair process where minerals are redeposited back into the enamel. Nano-hydroxyapatite helps this process by supplying bioavailable calcium and phosphate in a form that bonds to the tooth surface, helping to restore mineral density to weakened enamel.
The cornerstone of our formulation. This biomimetic mineral is the exact compound your teeth are naturally made of. It works beneath the surface to seamlessly fill microscopic lesions, reverse daily decay, and restore the tooth's structural integrity from within.
A botanical compound that actively rebalances the oral microbiome. Unlike artificial sweeteners, Xylitol starves plaque-forming bacteria, neutralizing the acidic environment that leads to enamel erosion, while providing a clean, natural sweetness
A precise, low-abrasion mineral blend designed to gently buff away daily impurities. Baking soda neutralizes harmful oral acids, while calcium carbonate provides a smooth, refined polish without compromising your enamel’s architecture.
Engineered for high-performance stain removal. This microscopic silica gently lifts surface discoloration caused by coffee, tea, and wine, restoring your smile’s natural luminosity without the harsh scratching associated with legacy whitening detergents.
We replaced harsh synthetic sulfates (SLS) with botanical coconut derivatives. These extracts create a rich, dense lather that disperses active ingredients effectively, while pure coconut oil nourishes the gums and sustains prolonged freshness.
Sourced from deep-water red seaweed, this natural botanical extract binds our formulation into a luxurious, reconstructive bio-serum. It ensures a smooth, velvet-like texture that glides across the teeth during your daily ritual.
Sourced through pure steam distillation, our bespoke flavor profiles deliver a sophisticated, authentic sensory experience. Completely free from synthetic additives and artificial cooling agents, these pure extracts provide a crisp, lingering freshness that elevates your morning and evening ritual.
A premium, plant-derived humectant that binds essential moisture within our formulation. It ensures the paste maintains its rich, velvet-like consistency from the first extrusion to the last, while actively soothing the oral mucosa and preventing dryness.
Calibrated in precise, trace micro-doses, this botanical extract perfects the formulation’s flavor profile. It provides a subtle, refined balance to our steam-distilled botanicals without feeding plaque-causing bacteria or compromising your oral microbiome.
HydroXy™ is our breakthrough blend powered by nano-Hydroxyapatite & organic Xylitol — the very mineral your teeth are made of. Born from biomimicry, it repairs enamel, fights sensitivity, and brings back your natural shine. Inspired by science, perfected by care. Your smile, reimagined. Learn More
Apply a pea-sized amount of Clockwork Toothpaste to your brush. Clean teeth and gums in slow, circular motions for a full 2 minutes. Rinse thoroughly and enjoy long-lasting freshness. For optimal oral health, repeat twice daily—morning and evening—as part of your daily care ritual.
Shipping : We offer free shipping on all orders. Your products are usually dispatched the same or next business day, and most orders arrive within 1–2 days, depending on your city. Returns: We accept returns on unopened, unused products that are in their original condition and packaging. If your order meets these requirements, we’ll be happy to assist you with a hassle-free return.
A note on this product
Clockwork toothpastes are intended and marketed as cosmetic personal-care preparations. Statements about ingredients are drawn from publicly available scientific literature. Our products are not advertised, marketed, or sold to diagnose, treat, cure or prevent any disease or condition. Always consult a qualified dental professional for clinical advice.
Read how we describe our products and the science behind them →