How to choose an nHAp toothpaste: 6 questions

Last checked: October 2026. Written by Clockwork, which makes a nano-hydroxyapatite toothpaste.

"Contains nano-hydroxyapatite" is easy to put on a box. Six questions show whether a brand knows what's inside its toothpaste. Ask them of any brand, ours included. If a brand won't answer, ask why.

1. What shape are the particles?

Why it matters: the EU's 2023 safety review (SCCS/1648/22) covers rod-shaped nano-hydroxyapatite only, with at least 95.8% of particles at aspect ratio below 3. Needle-shaped particles are outside it.
A good answer: "Rod-shaped", ideally with the aspect-ratio figure.
Clockwork: rod-shaped, 95.8% of particles at aspect ratio below 3.

2. How big are they?

Why it matters: "nano" means under 100 nanometres. Some clinical trials used larger "micro" particles, so the size tells you which evidence applies.
A good answer: a stated size, such as "under 100 nm".
Clockwork: under 100 nm.

3. Who made the mineral?

Why it matters: hydroxyapatite is made by a handful of specialist manufacturers to very different specifications. A named maker means there is a specification sheet behind the claim.
A good answer: a company and a country.
Clockwork: Fluidinova, Portugal. The ingredient is nanoXIM·CarePaste.

4. What is the percentage a percentage of?

Why it matters: a "10%" can mean 10% nano-hydroxyapatite, or 10% of a named ingredient that contains it. The two are not the same. A bare number with no ingredient attached can't be checked.
A good answer: a percentage with the exact ingredient name next to it.
Clockwork: 10% nanoXIM·CarePaste, a named ingredient whose specification is public.

5. Is it registered or reviewed anywhere?

Why it matters: a REACH registration number identifies the exact substance in the EU chemicals database. The SCCS review sets the conditions under which it is assessed as safe.
A good answer: a registration number you can search.
Clockwork: REACH 01-2119490075-38-0021. Reviewed by the SCCS in 2023.

6. Is the full ingredient list published?

Why it matters: "excipients q.s." or a list that only names the hero ingredients hides the rest of the formula: the foaming agent, the thickener, the sweetener.
A good answer: every ingredient, on the pack and on the website.
Clockwork: every ingredient, on the pack and on The Formula. That includes carrageenan, our thickener, which some people ask about. Ours is refined carrageenan, not the degraded form.

Use it as a checklist

Question What to look for
1. Shape Rod-shaped, with an aspect ratio
2. Size Under 100 nm, stated
3. Maker A named manufacturer and country
4. Percentage of what A number with the ingredient name attached
5. Registration A REACH number or a safety review you can look up
6. Ingredients The full list, not "excipients q.s."

See how nHAp toothpastes sold in India answer these →
Read the complete guide to nano-hydroxyapatite →