The Ritual Plan
A reminder system, not a recurring charge. We don't store your card. You choose to reorder when the time comes — and you save every time you do.
Free reminder
Free · pay full price each reorder
We email you on your rhythm — every 30, 45, 60 or 90 days. One tap to reorder. No card stored, no commitment, change or stop anytime.
Save 12%
₹1,295 · three tubes, prepaid
Three tubes, shipped together. Stored at home. Pay once. Roughly three months of brushing, ready when you need it.
Save 20%
₹4,712 · twelve tubes, shipped quarterly
Twelve tubes, paid once. Shipped to you four times a year. Members-only access to new flavours, partner clinic perks, early access to limited releases.
Pick your flavour, your cadence, and how many tubes per shipment. Takes 30 seconds.
On your chosen day, you'll get a one-tap reorder link with your discount baked in. No card stored — you check out fresh, every time.
Reply to any email to change cadence. Unsubscribe in one click. The control is yours, not ours.
Start your ritual
Tell us how you brush, and we'll handle the reminding. Place your first order whenever you're ready.
Functionally yes — practically no. We don't store your card. We send a one-tap reorder email on your chosen rhythm, with your discount applied. You decide whether to reorder. The whole mechanism is deliberately simple.
Two reasons. One: India's RBI rules around recurring charges (the e-mandate framework introduced in 2021) make auto-debit fragile — every renewal needs an OTP, every card update breaks the chain, and customers end up annoyed. Two: a great morning ritual should be a choice, not a surprise charge. We'd rather earn the reorder than process it without you noticing.
Reply to any reminder email and we'll update it the same day. Or sign up again with new preferences and we'll merge the rhythms.
One-click unsubscribe at the bottom of any reminder email. We'll stop the rhythm immediately. No phone call, no retention pitch.
The prepaid plans (Quarterly, Annual) are a one-time purchase — you pay upfront and we ship on a schedule. The reminder is a free signup that emails you to reorder on your rhythm; you pay each time. Prepaid saves more; reminder commits to less.
Yes. Many of our most engaged customers buy the Annual Ritual and use the reminder system to track when they're due to open the next tube — almost like a built-in habit nudge.
Clockwork doesn't auto-debit your card. We send a reminder; you choose to reorder. This keeps you in control and keeps us aligned with RBI's 2021 e-mandate framework. Cosmetic personal-care preparation. Not intended to diagnose, treat, cure or prevent any disease.